Chicago Architecture
The “Chicago Architecture” showcases a CGI tour of the city known for its skyline, ending at the iconic Willis Tower by using motion graphic animation, 3D animation, 3D models, and VFX to create the immersive, large scale media experience that showcases the architectural breadth and diversity of Chicago. I designed graphics representing the architecture identity for each building and defined the hierarchy of graphics to be animated to help the visitors better understand the storyline of the film and the original design purpose of each landmark.
Role: Graphics Design, Style Frames
Tools: Adobe Ai/Ps
Duration: 4 months
JUL.2020 - DEC.2020
Exhibit Overview
Chicago Architecture is a film that aims to celebrate 7 selected iconic landmark architecture of Chicago by highlighting their architectural details while simultaneously showing an abstract representation of a design process, which demonstrated by graphics then transforms into the shape of the building.
Early Stage Style Frames
Research
Narrative
The introduction of each building follows a consistent logic of narrative, Title, Statement, Graphics layers that depict the design process of the building, then a wide-angle shot as a transition to the next building.
Symbol Development
Each building represented by an natural elements
Visual References
Graphics Hierarchy
Each building graphics contains three hierarchies
Style frames
The film is composed of two layers, one layer of 3D animation showing details of the buildings, and another layer showing graphics representing a process of inspiration, design, and the social and environmental impact a building has.
01. Introduction Scenes
Chicago is a playground for architecture.
02. Lake Point Tower
Wind - designed to withstand high winds.
03. Aqua Tower
Rock - inspired by striated limestone outcropping typical to the region.
04. Tribune Tower
Stone - Impressive stone collection has stood the test of time.
05. Marina City Towers
Flora - Flower pedal-shape balcony broaden the vision of its residents.
06. 333 West Wacker
Glass - Designed to reflect both sky and water
07. Willis Tower
Steel - A marvel of design and the pride of Chicagoans.
