Hot Heart: A Winner of the Helsinki Energy Challenge
Hot Heart from CRA-Carlo Ratti Associati is a winner of the Helsinki Energy Challenge, which aims to decarbonize the heating of the Finnish capital by 2030. The Helsinki Energy Challenge received 252 entrants from more than 35 countries in the first stage of the year-long challenge. The jury then selected four winning projects from ten finalist teams. According to clients’ words, the jargon-free approach and unique visual style helped engage an international jury with the opportunity, placing their team as one of four winners.
Client: CRA-Carlo Ratti Associati
Role: Art Direction, Graphics Design
Tools: Adobe Ai
Deliverable: Animated Short Film
Duration: Concept to production - 2 weeks | Design - 3 days.
JAN 2021.
Overview
This 2-minute film acts as a “how-to” guide, an instruction manual of sorts for the Hot Heart project by @crassociati, which outlines the concept and the benefits the project offers Helsinki. The instruction manual also acts as a metaphor for how this concept can be taken and applied to other cities around the world.
Art Direction
The use of clean cartographic lines creates a digital canvas for bringing a futuristic blueprint aesthetic to the Hot Heart design and plan. By adding Risograph print grainy texture, an environmentally friendly and cost-effective printing technique, this aesthetic brings a natural and organic feel to the paper and colors. The film’s narrative has simplicity at the core and uses minimalistic icons language to convey its idea.
