Making The Ledge
An animated loop video using bold and simple graphics to demonstrate how the sophisticating process of making the ledge of Skydeck Chicago. It also aims to build expectations for the visiting guests before they step inside the Skydeck.
Role: Visual Designer, Style Frames
Tools: Adobe Ai
Deliverables: 2min Animated Loop Video
DEC.2020 - MAR.2021
Storyboards
The video introduces the ledge through 4 different sections, Inspiration, Design, Construction, Response.
Early Sketches
Early-stage style exploration uses colors and blueprint elements to depict the design and thinking behind the making of The Ledge.
Style Frames
Considering the limits of viewing distance, I decided to make everything bolder and more punchy with less color, which simplifies the graphics and makes everything clear and easier to read. The story consists of 4 sections: Inspiration, Design, Construction, Responses.
On-Site Photos
Some onsite testing photos were taken by staff at Willis Tower. Due to Covid, we were unable to visit the exhibit in person at the moment.
