General 5 — YUJIE

PIMCO Investment Process Video

PIMCO wants to create an animated 2-minute video that highlights their unique investment process, which incorporates their latest look and feels, and ties in their master brand campaign language and plays up new dimensions in the process they haven't focused on before.

Client: PIMCO U.S.
Role: Freelance Motion Designer
Deliverables: 2 minutes HD Video
Duration: Concept & Design - 1 month | Motion - 2 weeks

OCT.2020 - DEC.2020

Overview

Pimco wants to create an animated 2-minute video that highlights their unique investment process, which incorporates their latest look and feels, and ties in their master brand campaign language and plays up new dimensions in the process they haven't focused on before.

— PIMCO’s investment process model

Brand Elements

PIMCO’s new brand identity package helped us to better understand the tone and style that the clients looking for.

Screen Shot 2021-04-10 at 11.39.45 PM.png

Screen Shot 2021-04-10 at 11.40.07 PM.png

Screen Shot 2021-04-10 at 11.47.57 PM.png

Screen Shot 2021-04-10 at 11.50.31 PM.png

Storyboards

The goals of this animated video are:
1. Depict the uniqueness of the investment process
2. Implementing PIMCO’s new brand look and feel
3. Help PIMCO target a broader audience
4. Easily digestible Information

Style Test

We came up with three different concepts of styles, and the clients decided to move forward with the one that uses only symbolic geometric shapes to depict the main concept of the video.

To better carry the goals of this video, we ran a few style tests to see to what degree we can convey complex information through simple and abstract geometric shapes.